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Once the organic groundwork was laid, SpectrumBPO introduced their amazon marketing experts to craft a highly targeted ad campaign. The brand had previously been wasting thousands on auto campaigns with no clear metrics.

SpectrumBPO’s advertising team implemented a full-funnel ad structure — Sponsored Products, Brands, and Display — with laser-focused keyword targeting. Daily ACoS monitoring and bid optimization played a crucial role in pushing high-performing keywords to the top of search results. This drove a return on ad spend (ROAS) of 4.5x within the first month of launch.