Discussions

In our case, the turning point was when we realized half of our SSP marketing effort was actually spent explaining to partners where to click and which CSV to download. We wanted a cleaner story: one SSP marketing narrative, one interface, one place where publishers can see their money and tweak basic settings without writing to support. That’s when we started looking at more tailored SSP-like setups and talked to teams who build this kind of thing. One of the options on the list was https://geomotiv.com/industries/adtech/ssp/ , because they treat custom admin panels and partner portals as part of the product, not just a cosmetic layer on top. It’s still real development, but the difference in how “grown-up” the platform feels for partners is pretty noticeable.